Anorak and Plum join forces to offer life insurance


Online broker Anorak and Plum, a money management app, have teamed up to offer life insurance.

Plum’s money management app will be enhanced by the Anorak platform to help users find out what kind of life insurance, income protection or critical illness coverage they need. to plan for a financially secure future.

In addition to being able to access Anorak’s product line on-demand through the app, Plum will also notify customers when it detects that they are already making life insurance payments, giving them the ability to verify s ‘they might find a better deal through Anorak. .

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David Vanek, CEO and Co-Founder of Anorak, said: “We are delighted to be working with Plum to help bring essential financial services to a growing range of people.

“This partnership comes as we have seen an increase in the number of millennials interested in life insurance, income protection and critical illness coverage, as young earners realize the benefits of life insurance. ‘have protection policies in place.

“We are excited to grow and develop alongside such a unique and valuable service, as people look for easier, more transparent ways to save money and plan for their financial future. “

Charlie Bailey, Head of Partnerships at Plum, added, “Anorak’s mission is to make life insurance and coverage simple, convenient and user-friendly. This makes Anorak a natural partner for us as we expand our billing offering to give customers better options to protect their finances in the app.

“Our next step will be to add helpful prompts for clients to be well informed about their financial choices throughout their lives.

“A lot of people buy life insurance when they buy a house or start a family, for example. Plum and Anorak will be there for them during these milestones, providing easy access to the financial products they need in a smart and accessible way.

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